The Account Manager’s position serves to:
• Increase sales and generate profit obtaining annual corporate and territory financial objectives by selling dispensing inventories of Alcon products, promoting Alcon Services, offering approved price discounts through in-market promotions, and by consulting with Eye Care Practitioners to improve the profitability of their practices.
• Align with customers using a consultative sales approach to match Alcon products and services to identify needs doctor and patient needs.
• Provide product and technical consultation to doctors on the appropriate use of ALCON products.
Responsibilities & Accountabilities include:
• Create and execute a strategic plan and routing schedule for the territory to capitalize on revenue from the highest potential customers.
• Plan and execute pre-booked calls daily.
• Grow sales by shifting customer behaviors to dispense Alcon priority products as their core/first-choice product line – take orders for dispensing inventories.
• Execute marketing activities and promotions in order to maximize sales.
• Contribute to the Area team to help develop Area sales and Marketing opportunities.
• Participate in District/Regional meetings.
• Manage and prioritize time in order to most effectively achieve business results.
• Selling and promotional activities that increase revenue/profit.
• Selling dispensing inventories including determining the appropriate size of the dispensing inventory for each practice.
• Selection of most appropriate products and services for targeted accounts based on company priorities.
• Co-op advertising spending calculations and spending decisions with customers for marketing programs.
• Promotional dollar allocation with targeted accounts.
• Program launch and implementation with targeted accounts.
• Free-goods and returns: Following company guidelines.
• Small product returns/exchanges: Defined by returns policy.
Minimum Requirements
Preferred Requirements